Responding to Travel Reviews Is a Must
Businesses today have plenty of opportunities to engage with their customers online. Responding to online reviews is an easy way to strengthen consumers’ confidence in your business, especially in the...
View ArticleDigiKnow: Nike+ Meets Path, Angry Birds Launch into Outer Space, App...
1. Social Network, Path, partners with Nike to make Running more Social. New running maps allow friends to see where you are on your route, in real-time. Cool or creepy? Social journal, Path, recently...
View ArticleDigiKnow: Social Media Demographics, Vintage Ads Go Digital, Facebook Ad...
1. Who’s Who on Social Media A snapshot of demographics shows users among different social networks are not so different. Over 66% of all adults online use social networks on a regular basis. With...
View ArticleDigiKnow: Draw Something App, The Hunger Games Online Sales, Promoted Mobile...
In a week where people are counting down the days to the much anticipated “Mad Men” season 5 premier and NCAA bracket outcomes are dominating conversations, there are quite a few interesting trends...
View ArticleMeet the Interns: Lizzy Cranny
The most exciting part of my Spring 2012 semester at South Dakota State University has to be receiving an L&S internship…hands down. Being chosen to be a part of the most fantastic ad agency in...
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DigiKnow: The Online Lives of Moms, FB Pay-for-Post Test, YouTube Launches...
1. The Digi-Centered Lives of American Moms. American moms are top online influencers using social media to share experiences. Nielsen has released a study from March 2012 showing how rooted moms’...
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DigiKnow: Mommy Bloggers, Mobile Search, Social TV & Mobile Apps
1. Moms Always Knows Best… And their voice is heard through blogs worldwide. Last week, Tara Payne Mueller talked about American moms being the top influencers using social media to share their...
View ArticleSix Principles for Agency Success
I recently returned from the Mirren New Business Conference in New York City with CEO’s and new business managers from some of the top agencies in the world, including AKQA, DDB London, mcgarrybowen,...
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DigiKnow: iPad Usage, iOS6, New Google Dashboard & Online Seniors
1. 2012 is Gonna be Big – Tablets Hit Critical Mass & iPad Use Will Nearly Double A recent study from ComScore indicates that one in four smartphone users are now also scrambling for their...
View ArticleFather’s Day Spending Habits
With Father’s Day tomorrow, dad’s everywhere have something special to look forward to. People are spending more on Father’s Day than ever before, with a 10% increase from last year ($106.49),...
View ArticleMillennials Are Stressin’
When talking with Millennials, marketers must juggle many influences and messages. For example, marketers need to talk to them and not at them, marketers need to understand the culture and use the...
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L&S Through The Looking Glass
As the end of my summer internship at Lawrence & Schiller draws near, I’d like to take a step back and reflect on my accomplishments this summer at L&S University. When I think about my time...
View ArticleTop Three Takeaways from ESTO 2012
I love to get out of the office and take in the sights, sounds and cuisine of other cities. Business travel has a great way of expanding ones horizons and giving a brief respite from the day-to-day....
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Brands Offer Exclusivity As A Way to Build Social Fans
For brands looking to enter the social media space and gain traction amongst a swiftly evolving consumer mindset, one of the biggest challenges is creating a strong call to action that will encourage...
View ArticleThree Things the President, Speaker Boehner, and Agency Account Executives...
Last week, I had the privilege of spending five days and four nights in our Capital City of Pierre, South Dakota. Between holiday celebrations with clients and friends, trips (not one, but two) to...
View ArticleNew Website Navigation: The Web Content Journey, Going Beyond the Click.
For a long time in web development planning, the industry has focused on building sitemaps to organize website content. You know, charts that look like corporate org charts. Sitemaps allowed us to put...
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The Super Bowl’s Digital Hype
The Super Bowl. The biggest game of the year. And the home of the most expensive 30-second ad. Spending $4 million per commercial, national advertisers are looking for ways to get more bang for their...
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The TV Campaign We Didn’t Air on TV
Lawrence & Schiller has a long history of contributing to successful college admissions recruiting campaigns. A cornerstone of our strategy has been creating top-of-mind awareness with our...
View ArticleGoogle’s Project Glass Releases New Video and Contest
Last spring, Google previewed its custom glasses (Project Glass). Sometimes called “Google Goggles” or “Google Glasses,” Project Glass has taken a new step forward today. With a brand new video,...
View ArticleMobile and Healthcare: My Sanford Chart is Full of Convenience
In the midst of the winter flu season, it seems health symptoms and what you do to keep yourself healthy are the primary topics of conversation. Over the past few years, more people have begun to...
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